Questions:
- What are your OKRs for this product, if you were going to launch it for realsies?
- Feel comfortable making something up when you get to the metric or even just put in X. Your best guess is fine, as you don’t have a baseline for comparison. What matters is that the metrics are a strong signal of success.
Plates is where convenient food delivery meets socialization. By connecting people through affordable, convenient, and enjoyable meals, we hope to be a user’s bridge between a good meal and good company. When considering the OKRs of my team’s product, I claim that the OKRs are focused on helping our users connect with new people over an affordable, delivered meal.
Objective #1: To engineer an MVP (in our case, a mobile app) that forms social connections over a shared, delivered meal. Starting with Stanford’s campus, we plan on tapping into the Stanford community and later on expanding to more universities in the Bay Area.
Key results include:
- Having 3,000 Stanford students who have used Plates: This constitutes 20% of the Stanford undergraduate and graduate student population.
- Coordinating 100 Plates meals: Each Plates meal consists of 5 users and so we hope that each of these 100 meals can bring together 5 users.
- Observing that >80% of the Plates meals last more than 30 minutes: This would indicate that the match was likely successful, such that people want to spend 30+ minutes together.
- Earning at least a 4 star rating on the App Store and Google Play Store: According to an article from Business 2 Community, apps with 4 or more stars are more likely to be downloaded.
Objective #2: To successfully deliver fresh meals that not only have a wide variety, but also come on time.
Key results include:
- Partnering with 10 local restaurants: This would be enough for Plates to cycle through a variety of food options.
- Delivering all meals within 5-10 minutes of the estimated food drop off time: Food should be dropped off at the drop off hub within 5-10 minutes.
