TAM: The TAM of our product is estimated in our view to be about $35 billion dollars USD, on track to reach $70 billion dollars USD by 2030. We view our market to be digital content creation. (Source: https://www.grandviewresearch.com/industry-analysis/digital-content-creation-market-report, https://www.futuremarketinsights.com/reports/content-creation-market)
SAM: The SAM of our product is about $10 billion dollars USD. We reached this number based upon the most recent valuation from funding, which was Series A at a $75 million valuation. The company has likely grown a bit since then. Since SnapEdit is not the largest company on the market, and Canva is much larger as a direct competitor at a $42 billion valuation, we see SAM as $10 billion dollars USD. Canva has a broader reach than our direct market of content creation. (Source: https://www.reuters.com/world/asia-pacific/australias-canva-begins-share-sale-42-billion-valuation-2025-08-20/)
SOM: The SOM of our product is about $2 billion dollars USD. We reached this number through a similar process as SAM, but considering realistic growth patterns for our company and where we could go by leaning into AI features.
