Second Thoughts About a Strategy Shift November 20, 2022 Augustin’s passion for his strategy and belief in his vision was backed by his own assumptions rather than data-driven insights and experiments. He dove… Continue Reading
Follow Dubious Orders or Speak Up Response November 20, 2022 In this case study and in general, when you speak up to your boss you are risking your job and potential other jobs within… Continue Reading
intern ethics November 20, 2022 When faced with a situation where you would potentially be speaking up to your boss, the consequences are multilayered. Although speaking up is something… Continue Reading
pricing strategy November 20, 2022 Augustin made a number of unfounded assumptions: 1. Young people would be drawn to a store as a place to hang out and shop…. Continue Reading
Internship Ethics November 20, 2022 The situation presented in the case study between Susan and Mr. Moon is certainly a difficult one. As an intern, it is often the… Continue Reading
READING: Second Thoughts About a Strategy Shift (on Pricing) November 20, 2022 He did not test out his assumptions. His strategy was based on many assumptions that were not prototyped and tested. Testing assumptions is essential… Continue Reading
Strategy Shift November 19, 2022 Augustin made several assumptions that he did not validate. He bet that: young people would be interested in a store as a place to… Continue Reading
You may be a guru – but please test it before killing us November 19, 2022 Agustin acted irresponsibly when he decided to abandon Emilia’s discounts strategy overnight. Even worse, he resisted adapting to customers’ responses after disappointing initial results…. Continue Reading
Pricing Strategy Shift November 19, 2022 In his process of reinventing the pricing model of Emelia, Augustin Rey changed a fundamental component of the retailer’s identity: their constant, significant sales…. Continue Reading