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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Month: October 2023

Case Study: Can One Business Unit Have Two Revenue Models?

October 6, 2023

The business models of the two companies in the case study made sense as a B2B business they sold both machines and the consumables…

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Can One Business Unit Have Two Revenue Models?

October 6, 2023

Siiquent / Isolde: They don’t charge tons for their machines, but make money on reagents etc. They sold to big hospitals and diagnostic labs….

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Can One Business Unit Have Two Revenue Models?

October 5, 2023

(1) Isolde heads Siiquent, which provides the tools and equipment necessary for gene-based diagnosis to hospitals and diagnostic labs. Isolde describes the business model…

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Can one business unit have two business models?

October 5, 2023

As mentioned in the reading, Siiquent and Teomik’s revenue models differed significantly. While Siiquent sells both test instruments and consumables (biological/chemical compounds, test kits,…

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Can One Business Unit Have Two Revenue Models?

October 5, 2023

Isolde and Emanuel targets the market of hospitals/diagnositc labs and labs/universities/scientific institution, respectively.  DNA-sequencing and research equipment Their revenue model aligns with their market…

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Can One Business Unit Have Two Revenue Models?

October 5, 2023

Isolde targeted the market of large hospitals and labs which operated under budgetary concerns, whereas Emanuel targeted the research market, which were able to…

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CASE STUDY: Can One Business Unit Have Two Revenue Models?

October 5, 2023

Which markets do Isolde and Emanuel target respectively? How do their respective business/revenue models align with their markets? Isolde’s side targets hospitals and diagnostic…

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10/6: “Can One Business…” Response

October 5, 2023

As described in the case study, Toemik and Siiquent service different markets. In terms of the razor blade model (page 2) Isolde’s company sells…

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10/5 Case Study and How to Speak Up

October 5, 2023

Which markets do Isolde and Emanuel target respectively? How do their respective business/revenue models align with their markets? Isolde sells chemical compounds and test…

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