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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Month: October 2023

Can One Business Unit Have Two Revenue Models?

October 6, 2023

Which markets do Isolde and Emanuel target respectively? How do their respective business/revenue models align with their markets? Isolde and Emanuel operate in distinct…

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CASE STUDY: Can One Business Unit Have Two Revenue Models?

October 6, 2023

Isolde works on Siiquent, a DNA-sequencing start-up targeting hospitals and diagnostic labs. Emmanuel targets labs and universities by selling materials and supplies needed for…

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Can One Business Unit Have Two Revenue Models?

October 6, 2023

Which markets do Isolde and Emanuel target respectively? How do their respective business/revenue models align with their markets? Isolde target hospitals and big diagnostic…

Continue Reading

CASE STUDY: Can One Business Unit Have Two Revenue Models?

October 6, 2023

Isolde and Emanuel are both specialized in biological research equipment for gene-based diagnosis, but their target markets are slightly different, although they do overlap….

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Can One Business Unit Have Two Revenue Models?

October 6, 2023

Isolde’s unit targets hospitals and big diagnostic labs, providing them with everything they need for gene-based diagnosis. Their revenue model is focused on consumables…

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Can One Business Unit Have Two Revenue Models?

October 6, 2023

Which markets do Isolde and Emanuel target respectively? How do their respective business/revenue models align with their markets? Isolde targets the ‘razor blades’ market…

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Can One Business Unit Have Two Revenue Models?

October 6, 2023

Understanding this article by (Marco Bertini and Nader Tavassoli) has actually taken from me a decent amount of research to understand what a revenue…

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Can One Business Unit Have Two Revenue Models?

October 6, 2023

Isolde seems to target the medical-tech industry/market like hospitals and labs that require genetic diagnosis, in addition to offering customer support and comprehensive coverage….

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Can One Business Unit Have Two Revenue Models?

October 6, 2023

I was interested to see this business dilemma billed as a product manager’s job, since I probably would have described it as a business…

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