Intervention Study: Proto-Personas & Journey Maps (Malina) February 5, 2024 Description I am a member of the Arctic Fox team, and we are studying high schoolers’ inability to focus. One interesting theme—primarily seen in… Continue Reading
Proto-Personas & Journey Maps [Angela Mao] February 5, 2024 Hi everyone! My name is Angela and I am part of Team Axolotl. We are studying online shopping behavior and overconsumption. For my proto-persona,… Continue Reading
Proto-Persona & Journey Map February 5, 2024 After conducting our diary study last week, our team dove into analyzing the data, searching for key findings and synthesizing our findings across 9… Continue Reading
Intervention Study: Proto-Personas & Journey Maps February 5, 2024 For my proto personas, I focused on major patterns of behavior among interviewees. One tends to be more introverted and is worried about the… Continue Reading