Hi everyone! My name is Angela and I am part of Team Axolotl. We are studying online shopping behavior and overconsumption. For my proto-persona, I chose the “I’m Just A Girl” persona (if you don’t have TikTok, this reference may be hard to understand). Essentially, the “I’m Just A Girl” is someone who purchases many items online to stay up with trends. They probably stopped using their Hydroflask in favor of a Stanley, and then scorned their Stanley for the new Owala cup. Overall, they keep getting sucked back into the world of online shopping because they don’t want to fall behind or not have the hottest thing right now, and we saw this behavior occur throughout our interviews. This persona is also helpful in the study of advertisements and what kind are most effective on a younger audience. My journey map follows a potential experience my proto-persona could have.
Proto-Persona
Journey Map
