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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Month: October 2024

For Pricing: Great short video on Conjoint Analysis

October 31, 2024
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ETHICS: An Office Romance Gone Wrong (Due Tuesday 10/1, 2A)

October 29, 2024

Do I agree with the expert Advice? I think the two recommendations vary. Karen Firestone says that Elizabeth should immediately leave the toxic environment…

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BUSINESS: Eager Sellers Stony Buyers

October 29, 2024

One of the challenges product managers often face when introducing new features while addressing consumer resistance is “loss aversion”.  In “Eager Sellers, Stony Buyers”,…

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BUSINESS: Can One Business Unit Have Two Revenue Models?

October 27, 2024

Isolde’s division, called “Siiquent” is focused on hospitals and labs which sell diagnostic equipment for gene-based diseases. Their business model is selling machines at…

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Can One Business Unit Have Two Revenue Models?

October 26, 2024

Siiquent and Teomik developed different revenue models that aligned with their unique market dynamics. Siiquent, led by Isolde, primarily serves hospitals and large diagnostic…

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Protected: Eager Sellers Stony Buyers

October 26, 2024

There is no excerpt because this is a protected post.

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BUSINESS: Eager Sellers Stony Buyers

October 26, 2024

Understanding Buyer Resistance from the Customer’s Perspective I think one important thing here is first understanding buyer’s resistance from the perspective of the buyers….

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Product Management in Practice

October 24, 2024

I see the product manager’s role as a unique balancing act between influence and facilitation. As LeMay points out, product managers face the challenging…

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ETHICS: Give Your Colleague the Rating He Deserves—or the One He Wants?

October 24, 2024

This week’s readings detail a scenario in industry that I’m sure almost everyone has experienced at some point—a group project where one member isn’t…

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Eager Sellers Stony Buyers

October 17, 2024

In the vast majority of cases, to break into any given market, a product must be superior in at least a few meaningful ways…

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