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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Month: October 2024

BUSINESS: Can One Business Unit Have Two Revenue Models?

October 7, 2024

Which markets do Isolde and Emanuel target respectively? How do their respective business/revenue models align with their markets? Isolde’s unit mainly targets hospitals and…

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EduSphere’s TAM/SAM/SOM

October 7, 2024

After brainstorming ideas from section, we decided to focus on the market for a new feature supplementing EduSphere’s learning content with AI-powered, hands-on projects…

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BUSINESS: Can One Business Unit Have Two Revenue Models?

October 7, 2024

Reflection on the Markets and Business Models: My understanding is that Isolde and Emanuel, the leaders of Siiquent and Teomik respectively, each target distinct…

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BUSINESS: Can One Business Unit Have Two Revenue Models?

October 7, 2024

Two Revenue Models The key differentiating factor in Isolde’s (Siiquent) and Emmanuel’s (Teomik) revenue models is that while Siiquent’s revenue follows a “razor-blade” model—selling…

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BUSINESS: Can One Business Unit Have Two Revenue Models?

October 7, 2024

The case study from the Harvard Business Review poses a complex situation at the merger of two adjacent companies currently utilizing two different revenue…

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Can One Business Unit Have Two Revenue Models?

October 7, 2024

As Isolde put it, she and Emmanuel respectively deal with “Stuff” and “Machines”. Silquent offers “stuff” like compounds and test kits to hospitals, along…

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BUSINESS: Can One Business Unit Have Two Revenue Models?

October 7, 2024

In the case study, Isolde’s Siiquent targets hospitals and diagnostic labs, while Emanuel’s Teomik serves research institutions and universities. Their business models make sense…

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Can One Business Unit Have Two Revenue Models?

October 7, 2024

Two Distinct Revenue Models At Scherr Pharmaceuticals, the task of merging Siiquent and Teomik requires more than just operational integration. It’s about finding a…

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BUSINESS: Can One Business Unit Have Two Revenue Models?

October 7, 2024

Isolde leads Siiquent, a company that sells consumables such as biological and chemical compounds, test kits, and other supplies, targeting hospitals and large diagnostic…

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