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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Month: October 2024

Response: Can One Business Unit Have Two Revenue Models?

October 8, 2024

Isolde’s company (Siiquent) targets equipment and materials for gene-based diagnostics in hospitals and large diagnostic labs, whereas Emanuel’s company (Teomik) provided everything that universities…

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Markets and TAM/SAM/SOM for Classy

October 8, 2024

Classy’s TAM/SAM/SOM Classy is exploring the addition of a social feature to its platform to deepen user engagement and expand its market reach.  This…

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FarmLink TAM/SAM/SOM

October 8, 2024

We decided to calculate TAM/SAM/SOM for two different markets that FarmLink serves: consumers and restaurants.   Farm-to-Table Produce for Consumers   TAM: All households…

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Can One Business Unit Have Two Revenue Models?

October 7, 2024

Target Markets and Revenue Models for Siiquent and Teomik Isolde: Siiquent (and therefore Isolde) targets hospitals and big diagnostic labs, selling gene-based diagnosis tools…

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One Business, Two Revenue Models Response

October 7, 2024

Understanding the Differences in Revenue Models  Since Isolde targets the medical diagnostic side of the genetic-tech market, her revenue model is focused on the…

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Markets and TAM/SAM/SOM: GoodWalk

October 7, 2024

TAM: not just those with medical foot problems but anyone prioritizing comfort and health. With this broader view, the TAM can be estimated as…

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TAM SAM SOM FitPulse

October 7, 2024

Idea 1: We want to move into the professional and collegiate athletes market by creating a higher quality product specifically for elite athletes. One…

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BUSINESS: Can One Business Unit Have Two Revenue Models?

October 7, 2024

Which markets do Isolde and Emanuel target respectively? How do their respective business/revenue models align with their markets? Isolde, as the head of Siiquent,…

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Can One Business Unit Have Two Revenue Models?

October 7, 2024

Isolde uses a more traditional “razor-blade” model where they sell both the machine and the stuff the machine uses. They make the most money…

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