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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Month: October 2024

2A PM in Practice

October 4, 2024

Based on my experiences and conversations with product managers, I’ve learned that the PM role can vary significantly depending on the company. However, two…

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2A Business CASE BadRomance

October 4, 2024

The experts offer compelling views on both sides of Elizabeth’s dilemma. On one hand, Karen Firestone and Rishabh Khanna argue that Elizabeth should leave…

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1B Ethical Jobs “Would you accept a job at Facebook?”

October 4, 2024

The question of whether to accept a job at Facebook is complex, especially when considering the platform’s role in spreading misinformation, its content moderation…

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BUSINESS: Product Management in Practice

October 4, 2024

Upon starting at Stanford, I had a similar outlook on what product management entails as the author titles “product management in theory.” Through my…

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BUSINESS: Can One Business Unit Have Two Revenue Models? Response

October 3, 2024

Isolde and Emanuel have two distinct approaches to targeting markets and revenue models. Isolde’s focus is a mass-market approach, where large, established entities such…

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P1: Markets and TAM/SAM/SOM

October 3, 2024

TAM – Vegetarians, Vegans, Flexitarians, people trying to eat less meat, and people with dietary restrictions.  SAM – Vegetarians and vegans who sometimes eat…

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Bad Romance Thoughts

October 3, 2024

I agree with the experts who highlight the importance of Elizabeth’s well-being and the need for a professional, fair workplace. Their relationship quickly becomes…

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ETHICS: An Office Romance Gone Wrong

October 3, 2024

The expert analyzing Elizabeth’s situation at her current company makes several valid points and offers great advice…up to a point. I agree with Ms….

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BUSINESS: Can One Business Unit Have Two Revenue Models?

October 3, 2024

Isolde’s target market is hospitals and large diagnostic labs. She follows the razor-blade model, which means selling machines at very low prices (equal to…

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