BUSINESS: Eager Sellers Stony Buyers Response October 14, 2024 Balancing Innovation and Resistance to Behavior Change Because PMs are responsible for ideating and carrying out the long-term vision of the product, including prioritizing… Continue Reading
Eager Sellers Stony Buyers Response October 14, 2024 How to innovate while understanding customer needs? To effectively balance the desire to innovate and introduce new products while managing and addressing buyers’ resistance,… Continue Reading
BUSINESS: Eager Sellers Stony Buyers Response October 14, 2024 Balancing Innovation and Buyer Resistance and The Role of Loss Aversion One key step in balancing the desire to innovate and introduce new features… Continue Reading
10/15 BUSINESS: Eager Sellers Stony Buyers October 14, 2024 Change: The Double Edged Sword “This product is going to change your life.” I sure hope not. Instead of being met with fanfare, companies… Continue Reading
BUSINESS: Eager Sellers Stony Buyers October 14, 2024 What role does the concept of “loss aversion” play in buyer resistance? How can product managers leverage this knowledge to facilitate the adoption of… Continue Reading
Eager Sellers, Stony Buyers October 14, 2024 Product managers can balance innovating and introducing new features while addressing buyer resistance by employing various strategies the reading outlines. 1) They could make… Continue Reading
BUSINESS: Product Management in Practice October 13, 2024 I think “You are in the middle” is a perfect description of how I now view this role. As someone who is taking his… Continue Reading
BUSINESS: Can One Business Unit Have Two Revenue Models? 10/08 October 13, 2024 From the review, we can see that Isolde targets hospitals and diagnostic labs, operating under the so-called razor-blade model. Through this, she sells high-tech… Continue Reading
BUSINESS: Eager Sellers Stony Buyers October 13, 2024 Balancing innovation with consumer resistance is a complex challenge in product development. In his article Eager Sellers, Stony Buyers (Harvard Business Review, 2006), John… Continue Reading
