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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Month: November 2025

BUSINESS: Deploy Now, But Not For the Reasons Jeannie Thinks

November 19, 2025

Jeannie’s making a mistake I’ve seen in every case study this quarter: getting seduced by tech demos instead of solving actual business problems. PulsePoint’s…

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Product Sense Pushups: Personalization Strategies — Customization vs. Automation

November 19, 2025

On Spotify, personalization shows up through recommendation systems like Discover Weekly and Daily Mixes, which increase listening time by building emotional resonance and musical…

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Personalization Strategies — Customization vs. Automation

November 19, 2025

Spotify uses hybrid recommender systems to drive longer listening and reduce churn. Spotify’s own research shows that personalized playlists (like Discover Weekly, Daily Mix,…

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Personalization to Drive Core Metrics

November 19, 2025

Maximizing Listening Time Spotify’s personalization runs much deeper than just playlists. Daily Mixes, Discover Weekly, and personalized DJs all smooth out the “what do…

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Profitable Personalization

November 19, 2025

The Appeal Personalization, when done right, can be a very impactful feature that drives a business’s success. People love things that are tailored to…

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FarmLink GTM Strategy

November 19, 2025

Distribution Channels Our FarmLink app will be made available on the App Store and Google Play Store to reach both iOS and Android users….

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Personalization Strategies Across Spotify, LinkedIn, and TikTok

November 19, 2025

Personalization is now the engine behind retention and revenue growth, but each platform ties it to a different core metric. Spotify focuses on listening…

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Should They Deploy a Gen AI Salesbot Now or Wait?

November 19, 2025

After reading the case, I think the company should deploy the AI salesbot now, but only in a limited and carefully scoped way. The…

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Product Sense Pushups: Personalization Strategies — Customization vs. Automation

November 19, 2025

Introduction In today’s world, a “one size fits all” business model can be detrimental to success. Every company aims to make you believe their…

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Error Handling as a Retention Strategy

November 19, 2025

Across Slack, Uber, and consumer banking apps, error handling isn’t just part of UX; it’s a revenue-protection strategy. Each product encounters different high-stakes failure…

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