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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Month: November 2025

Product Sense Pushups: Subscription Decisions — Paywall and Upgrade Flows

November 7, 2025

Spotify, Figma, and the NYTimes follow a similar customer acquisition pipeline: they attract users with “free” offerings before pushing premium subscriptions. However, each company’s…

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Freemium’s Calculated Gamble: Spotify, Figma, and NYTimes

November 7, 2025

The three freemium models illustrate differing assumptions about the critical point at which user friction shifts from promoting conversion to inhibiting growth. Spotify: Friction…

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Product Sense Pushups: Subscription Decisions – Varsha Saravanan

November 7, 2025

Spotify uses a mix of nudges to get free listeners to upgrade. Ads pop up during listening, skip counts are limited, and downloads and…

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Product Sense Pushups: Subscription Decisions — Paywall and Upgrade Flows – Lour Drick

November 7, 2025

Intro In our subscription-based reality, freemium business models prove effective in converting users into recurring paying customers, although each company leverages this model to…

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Protected: Subscription Decisions —  Paywall and Upgrade Flows

November 7, 2025

There is no excerpt because this is a protected post.

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Product Sense Pushups: Subscription Decisions — Paywall and Upgrade Flows

November 7, 2025

Spotify Spotify minimizes initial friction by allowing users to access nearly its full music library for free. The limitations (advertisements, skip limits, and lack…

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Paywall & Upgrade Flows

November 7, 2025

Spotify Spotify has their premium conversion tab on the main navigation bar of the app, at least on the mobile version. On this page,…

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Protected: Product Sense Pushups: Subscription Decisions — Paywall and Upgrade Flows

November 7, 2025

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Protected: Product Sense Pushups: Subscription Decisions

November 6, 2025

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