Assumption Map + Tests (Team Manatee)

Our assumption map revealed nuances in the ways people perceive their social media use and how they might want to adjust their usage habits. We observed various assumptions about target demographic, desired app interactions, preferred behaviors (that would replace social media use), motivations, technical logistics, and competitors. As we discussed, some assumptions were refined into more detailed ones that either added them to the important and unknown quadrant or created a more concrete basis on which to test.

Two of our chosen assumptions for testing focus on the user experience. More specifically:

  • How many customization and disruptive measure (against distracting social media use) features would users want for them to be effective?
  • What kind of reward feedback do users want (to reinforce their desired change)? To what degree?

One assumption was initially categorized as less important and unknown than the previous two, but upon discussion we found it important to explore. It was assumed that users want to use social media more sustainably, and our user interviews for the diary study revealed different attitudes towards social media use. Knowing what users want to do to move away from distracting social media use is key, and a potential pivot point for our project, so we decided to explore that in a test.

Below are our tests, along with their details for execution.

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