We conducted three tests involving 3 participants each, looking at the following: the value of meaningful interactions, perceptions on live streaming features, and fans’ desire to engage virtually with artists. We focused on these tests because they reflect the key underlying assumptions of our product’s use cases. Across the interviews, we found strong enthusiasm for interactive, authentic artist experiences, with fans demonstrating a clear willingness to pay more for offerings that feel personal and creatively revealing. Participants consistently preferred real-time, two-way engagement, such as behind-the-scenes access, live messaging, or artist-led activities, over passive content. Additionally, fans expressed greater enjoyment when experiences felt social, visible, and customizable, emphasizing features that allow them to share moments, interact with others, and feel connected to the artist in real time.
Below are our three learning cards:
Clearly shown in our Mural as well: https://app.mural.co/t/precoil8929/m/precoil8929/1761154870820/b075dfe1a316c2e0d0b386a56ea4431773c82be0
Additionally, we have our interview transcripts that led us to these findings:
https://docs.google.com/document/d/1qhnike7QS1vWvNKUR8bouDWwVk4l9xGxfwbAr1HQunA/edit?usp=sharing
Moving forward, we plan to narrow down which engagement features to prioritize, especially those involving real-time interaction, creative-process access, and social visibility. Additionally, transitioning from individual concept notes to a cohesive clickable prototype that combines the highest-value elements that we found (real-time artist communication, customizable fan tools, and interactive behind-the-scenes experiences) is a high priority of ours. Finally, we want to expand testing further gather even more diverse fan perspectives, and compare reactions between people who follow specific artists closely versus casual listeners to understand how familiarity shapes willingness to pay.
