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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: andrlee

Product Sense Pushups: Purchase Intent — E-commerce Checkout

October 22, 2025

Amazon Amazon’s checkout experience stands out for its speed and intelligence. When I tried buying the iPhone 17 Pro, the “Buy It With” feature…

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Product Sense Pushups: Onboarding

October 17, 2025

Instagram Instagram keeps onboarding friction low by focusing on the basics (quick signup, quick showcase of content from mutuals). This is intentional as they…

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BUSINESS: Eager Sellers Stony Buyers

October 14, 2025

How can product managers effectively balance the desire to innovate and introduce new features with the need to address buyer resistance? What strategies can…

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BUSINESS: Can One Business Unit Have Two Revenue Models?

October 7, 2025

Markets and Revenue Models Isolde and Emanuel lead two units that serve distinct yet increasingly overlapping markets. Isolde’s Siiquent focuses on diagnostic labs and…

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Product Management in Practice

September 30, 2025

Before reading this chapter, I thought a product manager was essentially a mix of team leader and communication bridge. Those elements are definitely part…

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Would I Accept a Job at Facebook?

September 25, 2025

A Personal History with the Algo Like many of the students here at Stanford, I grew up on Instagram from a young age. Not…

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