Author: aribarb

I first looked at Amazon. Their checkout flow is designed around speed and minimal friction because their core business priority is maximizing conversion rate….

Netflix relies heavily on recommendations to help users find content, because its core value proposition depends on keeping people watching for long stretches of…

Spotify utilizes personalization as it crafts music recommendations for its users, drawing on the previous streaming history to curate the Discover Weekly, the Daily…

Isolde’s Siiquent targeted hospitals and diagnostic labs operating under strict regulation and tight reimbursement structures. Predictably, this business gravitated toward a razor-blade model where…

Should PulsePoint deploy an AI chatbot now or wait? On one hand, the CEO, Jeannie, sees generative AI as an inflection point. Competitors that…

In the article, intern Susan is asked to call competitors while presenting herself as “just an MBA student,” a request that seems small on…

Slack, Uber, and banking apps each experience failures that look superficially similar, but the business cost of these failures differs dramatically. As a result,…

1. Spotify  I am not a Spotify user, so upon downloading the app and logging into an old account, I encountered the time-old “premium…

Green Plate – One Pager