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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: badlani

Discovery Patterns: Netflix, YouTube, and Airbnb

October 30, 2025

Finding the “right” thing looks different when each platform defines success differently. Netflix optimizes for time spent watching; YouTube for ad inventory and repeat engagement; Airbnb for conversion…

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SoundSpot reflection – Adi Badlani

October 24, 2025

I was really excited when I found out we got assigned SoundSpot. I had been joking with my CS147 team that I wanted to…

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Purchase Intent : E-commerce Checkout

October 23, 2025

A checkout page is more to a customer than just the exit point of a service; it can mirror what a brand values most….

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Onboarding Trade-Offs: Instagram, Notion, Venmo

October 16, 2025

What each app demands first Instagram prioritizes connection and social webs. Early in the onboarding process, it prompts you to connect with contacts (or Facebook friends) so…

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Eager Sellers, Stony Buyers: Turning Resistance into Adoption

October 11, 2025

In “Eager Sellers and Stony Buyers,” John T. Gourville addresses what he considers to be a truth about innovating products: products don’t fail because…

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Interviewing + Competitive Analysis + Secondary Research – SoundSpot

October 9, 2025

Top Insights Be the “social layer,” not the streamer. Stationhead proves you can deliver live, communal experiences without owning licenses by syncing to users’ Spotify/Apple…

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Can one business have two revenue models?

October 6, 2025

When Isolde and Emanuel lead their respective business units, their differing markets shape how they make money. Siiquent focused on hospitals/diagnostic labs held back…

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Product Management in Practice

September 30, 2025

Intro Just reading the preface and first chapter of Product Management in Practice gave me a chance to rethink what I perceived a PM…

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Protected: Would I work at Facebook?

September 25, 2025

There is no excerpt because this is a protected post.

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