Pre-Study Interview Script – Team Rottweiler January 14, 2026 Background and Context Can you tell me a bit about what you do and what a typical workday looks like (from waking up to… Continue Reading
Measuring Me, Take 2: Understanding Unintentional Phone Checking January 12, 2026 Selected Behavior and Motivation For a while, I’ve struggled with unintentionally checking or opening my phone, and I wanted to learn from myself why… Continue Reading
How Different Apps Personalize to Drive Core Metrics November 25, 2025 Spotify, LinkedIn, and TikTok each lean on personalization, but their strategies reflect fundamentally different business incentives. Spotify optimizes listening time, so its personalization is… Continue Reading
Error Handling as a Retention Strategy November 19, 2025 Across Slack, Uber, and consumer banking apps, error handling isn’t just part of UX; it’s a revenue-protection strategy. Each product encounters different high-stakes failure… Continue Reading
Should PulsePoint Deploy a Gen-AI Salesbot Now Or Wait? November 18, 2025 PulsePoint’s dilemma is not really about technology – it’s about timing, trust, and strategy. After reading the case, I believe PulsePoint should adopt gen AI… Continue Reading
Speaking Up When the Stakes Are High November 13, 2025 The minute Susan’s manager told her to post as “an MBA student” using her university email to obtain sensitive competitor information, she was immediately… Continue Reading
Converting Freemium Users: Balancing Friction and Value November 7, 2025 Each freemium model balances friction (the moment users hit a paywall) with value clarity (how well users understand what they gain by upgrading). Spotify,… Continue Reading
