Week 6 PSP: Test Cards for Products That Flopped November 5, 2026 Before their big launches, Quibi, the Humane AI Pin, and Juicero could have used these simple tests to find out whether customers would actually… Continue Reading
Product Sense Pushup 5: Three North Star Metrics October 27, 2026 Each of these companies picked one number to steer by. Each number was a stand-in for a behavior the company actually cared about, which… Continue Reading
Product Sense Pushup 3: Take Apart a Pitch Deck October 13, 2026 I chose Foursquare’s 2009 pitch because restaurant and bar discovery connects directly to food and beverages. What stood out was how the product made… Continue Reading
Week 2 PSP: Three Ways Into a Market — Classic editor October 6, 2026 Jira: existing market, red ocean. Jira didn’t invent issue tracking. It won an existing market, bug and ticket tracking, and became the default system… Continue Reading
