Phase 2: Assumption Testing – Part 1: Test Card Design Description – FitPulse November 3, 2025 How We Selected Our Riskiest Assumptions First, we mapped out all of our assumptions for our current FitPulse design, pricing model, and overall plan…. Continue Reading
Product Sense Pushups: Discovery Patterns — Search and Browse October 30, 2025 Finding What You Didn’t Know You Wanted Netflix, YouTube, and Airbnb each choreograph discovery differently, as “finding” means something different for their business models…. Continue Reading
FitPulse Reflection – Emma October 28, 2025 Working on FitPulse was such an interesting project and recovery is something I’ve never thought about in depth, but it is a surprisingly complex… Continue Reading
Product Sense Pushups: Purchase Intent — E-commerce Checkout October 22, 2025 Reflection: Checkout Flows + Business Logic of Design Checkout design reveals a company’s deepest priorities, not just in interface choices, but in what each… Continue Reading
Product Sense Pushups: Onboarding October 16, 2025 Reflection: Onboarding of Different App Types Onboarding always requires a balance between friction and value, but the right balance depends on context. In a… Continue Reading
BUSINESS: Eager Sellers Stony Buyers October 14, 2025 Reflection: Why Good Products Fail & How PMs Can Bridge the Gap One of the most counterintuitive lessons from Eager Sellers and Stony Buyers… Continue Reading
READING: Ethical Jobs October 11, 2025 Would I accept a job at Facebook? Short answer: Yes, but only with guardrails I’d put in writing. Why: Section 5 reframes “Should I… Continue Reading
BUSINESS: Product Management in Practice October 11, 2025 Reflection: The Ambiguity of Product Management What struck me most about Product Management in Practice is how clearly it separates the mythology of product… Continue Reading
BUSINESS: Can One Business Unit Have Two Revenue Models? October 11, 2025 Different Markets, Different Logics of Value Isolde and Emanuel represent two different ways of perceiving value, and, by extension, two distinct markets. Isolde’s Siiquent… Continue Reading
READING: User Story Mapping October 9, 2025 Reframing the Goal: From Perfect Documentation to Shared Understanding This approach clarified why even my most carefully crafted design documents often failed to prevent… Continue Reading
