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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: estellaz

Personalization Strategies — Customization vs. Automation

November 19, 2025

Spotify uses hybrid recommender systems to drive longer listening and reduce churn. Spotify’s own research shows that personalized playlists (like Discover Weekly, Daily Mix,…

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Gen AI salesbot

November 17, 2025

As the case shows, rolling out an AI sales agent comes with a few concerns: hallucinations, lack of model control, data-privacy fears from enterprise…

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Case study: follow dubious orders or speak up

November 13, 2025

Speaking up to a boss or rejecting an ethically dubious task involves both personal and professional risk. From the intern’s perspective, Susan Kim risked…

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Crisis Management — Error States and Recovery

November 13, 2025

In Slack, most errors occur during message delivery, integrations, or workspace sync. The cost is collaboration downtime. If messages fail or channels freeze, teams…

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WellWave Endure Band: Assumption Testing

November 11, 2025

Eva and Josh learning card:  We believed that: AI would not be harmful to our customers and help create workouts through insights We observed:…

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Product Sense Pushups: Subscription Decisions

November 3, 2025

Spotify, Figma, and NYT each optimize freemium conversions by aligning their free tiers with the moment of value realization — this is the point…

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Purchase intent: e-commerce checkout (Estella)

October 23, 2025

The examples highlight that checkout design isn’t just beautiful / smooth UX, it’s really a profit center. The way a company structures the final…

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WellWave Endure Band: Final Pitch

October 23, 2025

Final presentation: https://pitch.com/v/wellwave-svgdrc Joshua This presentation project helped me get into the mindset of a PM while learning about how to be a PM….

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Onboarding: Venmo, Instagram, Notion

October 15, 2025

Platform Early asks First priority Likely dropoff friction (estimates) Instagram (social) Contacts access, find friends Getting you connected (suggest friends, feed) so you see…

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