PSP 5: Three North Star Metrics October 25, 2026 AirBnB’s North Star metric (NSM) evolved over time, changing from revenue per booked unit to number of listings. They eventually settled on number of… Continue Reading
PSP 4: 3 Value Propositions October 21, 2026 Otter.ai: Otter.ai markets itself as “your Conversational Knowledge Engine” and “your personal executive assistant,” so it appears to fall into the Functional tier of… Continue Reading
PSP 3: AirBnB October 10, 2026 AirBnB’s 2009 pitch deck shows the problem clearly with a few sentences in text, but it doesn’t do a great job at proving that… Continue Reading
Milestone 2: Writeup October 5, 2026 1. What did AI catch that you missed? There were some details I missed in the transcript, which had resulted in me generalizing a… Continue Reading
Week 2 PSP: Three Ways into a Market October 3, 2026 Jira, Linear, and ProductBoard are all products that are useful to PMs, but entered the market at different times and serve different functions. Jira… Continue Reading
PSP 1: Three Ways to Organize a Company September 29, 2026 In his Medium article on Zappos’ organizational redesign, Elmar Hackmann notes that “experimenting with [organizational] structure is as important as experimenting with strategy or… Continue Reading
