Author: eugeneh

SnapEdit (Team 13) Go-to Market (GTM) Strategy SnapEdit aims to make high‑quality design accessible to people who have to make marketing and social‑media graphics…

After a conference in Austin, CEO Jeannie Weiss returned buzzing about generative AI. PulsePoint has impressive revenue growth, but its profitability lags peers. She saw…

Reflecting on Nisha’s dilemma really drove home how a well‑planned project can slide off course when someone doesn’t follow through. At first, everything looked…

In the HBR case study, a cybersecurity intern is asked to pretend to be a student so she can gather intelligence from a competitor….

Personalization Strategies — Spotify, LinkedIn and TikTok Spotify’s growth isn’t just about having a massive music catalog – it’s driven by how well the…

Crisis Management — Slack, Uber and Banking Apps Small errors can derail a user’s experience, so well-designed recovery flows are essential. Slack is known…

Subscription Decisions — Spotify, Figma and The New York Times Spotify’s free tier gives users access to a lot, but it comes with noticeable friction. Mobile listeners…

Discovery Patterns — Netflix vs YouTube vs Airbnb When I compare how Netflix, YouTube, and Airbnb help people find content, the differences stand out…

Amazon – Fast-Track Conversion Amazon’s checkout flow feels engineered to remove every possible barrier between the shopper and the “Place your order” button. Years…