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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: evyshen

Should We Deploy a Gen AI Salesbot?

November 19, 2024

Jeannie, as the CEO of Pulsepoint, a digital marketing firm, is in a debacle as to whether to adopt generative AI into their customer…

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Soup & Bread Final Pitch

November 5, 2024

Pitch: Final Pitch Deck Individual Reflections: Evy Hunter Nhu Andrea Winnie

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Individual Final Pitch Reflection (Evy Shen)

November 5, 2024

Completing this project brought forth the difficulties of producing a seamless pitch from a product feasibility and preparation perspective as well as a team…

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Eager Sellers Response

October 15, 2024

How can product managers effectively balance the desire to innovate and introduce new features with the need to address buyer resistance? What strategies can…

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Can one business have two business models?

October 8, 2024

Isolde and Emanuel’s Target Market Isolde (Siiquent): Hospitals and big diagnostic labs Emanuel (Teomik): Research labs and universities How do their respective business/revenue models…

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TAM/SAM/SOM

October 6, 2024

Our Expansion Idea: Menu Expansion with Vegan and Vegetarian Options -> preserving community, simplicity, customer centricity, quality Values of restaurant: quality, simplicity, customer centric,…

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BUSINESS: Product Management in Practice

October 1, 2024

As a past product intern at a rapidly scaling startup this summer, I completely agree with the need to be decisive and self-pioneering as…

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ETHICS: An Office Romance Gone Wrong

October 1, 2024

This case is more evidence for existing double standards in the workplace. Both the case and the expert responses frankly made me quite irritated,…

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Would I want to work at Facebook?

September 26, 2024

Facebook, now Meta, has found itself at the center of many ethical predicaments, some of them well-known and others more insidious. As ethics varies…

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