Our Expansion Idea: Menu Expansion with Vegan and Vegetarian Options -> preserving community, simplicity, customer centricity, quality
Values of restaurant: quality, simplicity, customer centric, quality and community
Values of loyal customer base: eco-conscious, customer centric.
Other Options We Considered
– Rewards program → preserve community, simplicity, customer centricity, quality
– TAM: Everyone who dines out
– SAM: all the current customers and like 10 friends
– SOM: current customers
– food trucks / popups at farmer’s markets / along the coast -> preserve **community**, simplicity, customer centricity, quality
– New communities! expand into new markets
– TAM: entire west cost
– SAM: farmers markets, urban centers, along the coasts and with an emphasis on quality and community-driven values
– SOM: farmers markets, current cutomers potentially
– urban areas through tech companies’ (startups) (big tech might have their own process / dining hall) catering / forkable / next dish
– could risk quality in transportation,
– delivery
– could risk quality in transportation, community,
