Author: fadumoj

Understanding the Consumer Before building any product, the creator must truly understand the consumer first. The article mentions that many innovations fail to gain…

Case Overview This case Isolde focuses on the diagnostics market, specifically targeting hospitals and large diagnostic labs that require gene-based diagnostic technologies. Emanuel targets…

Till this day, I have many apprehensions about whether I am “fit” to become a product manager. I often reassure myself not to get…

As someone raised in a family that lived paycheck-to-paycheck, money is more important than I’d like to admit. Unfortunately, the roles that provide the…