Author: hdshen

PRD Google Docs: https://docs.google.com/document/d/1CyVCSKh-loFc2tsWi8tARMI8hrj3jZtJll372qMSonM/edit

The assumption I am testing is that outdoorsy people are interested in a rugged phone with enhanced capabilities including good camera, GPS and connectivity,…

Final Pitch Deck: https://docs.google.com/presentation/d/1iSyPU5fxr3nxc7UZh2n9oC2jDjATZtOBZPJ1Ww208YE/edit#slide=id.g4dfce81f19_0_45 Greg’s Reflection:https://highercommonsense.com/human-centered-product-management/1d-group-reflection/ Matt’s Reflection:https://highercommonsense.com/cs247b/1d-group-reflection-2/ Diane’s Reflection:https://highercommonsense.com/cs247b/1d-reflection/ Isabella’s Reflection:https://highercommonsense.com/cs247b/1d-reflection-10-31/ Final BMC: See Pitch Deck Appendix

Overall, the project was a great chance for us to apply concepts learned in class. It was a very different approach to what I…

What are the pros and cons of an advertising revenue model for your product, and the internet overall? Our product is SwiftTech’s rugged, outdoorsy,…

What role does the concept of “loss aversion” play in buyer resistance? How can product managers leverage this knowledge to facilitate the adoption of…

1d: SwiftTech Communications – rugged phones After team discussion, we decided to position the new product as an ethical and sustainable rugged phone. Thus,…

Which markets do Isolde and Emanuel target respectively? How do their respective business/revenue models align with their markets? Isolde and Emanuel indeed target very…