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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: isalter@stanford.edu

Lingualeap

October 23, 2025

Here is our Pitch deck for LinguaLeap: PDF: LinguaLeap First Pitch Deck (4) Canva: Canva Presentation Reflections:  Ines:  Over the course of this project,…

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Product Sense Pushups: Purchase Intent — E-commerce Checkout – Ines Salter

October 22, 2025

I’ve been looking at how Amazon, Warby Parker, and Patagonia handle checkout and it’s fascinating how different their priorities are. Amazon clearly optimizes for…

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Product Sense Pushups: Onboarding – Ines Salter

October 15, 2025

It’s really interesting comparing the sign-in screens between Instagram, Notion and Venmo because you clearly see their respective goals and use cases through the…

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Eager Sellers Stony Buyers – Ines Salter

October 12, 2025

1. How can product managers effectively balance the desire to innovate and introduce new features with the need to address buyer resistance? What strategies…

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Balancing Structure and Flexibility in Business Models – Ines Salter

October 6, 2025

Balancing Structure and Flexibility in Business Models When I read about Isolde and Emanuel, LinguaLeap’s challenge came to mind, as they both face the…

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BUSINESS: Product Management in Practice – Ines Salter

September 30, 2025

Reading Matt Leave’s Product Management in Practice Preface and Chapter 1 really added to my understanding of what product managers do. In a previous…

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Would I work at Facebook / Meta? – Ines Salter

September 25, 2025

Would I Work at Facebook? One of my strongest ethical commitments to myself is to always maximise learning and to push myself into environments…

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