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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: Joseph Zhang

Individual Reflection Final Deliverable

December 6, 2022

When I first signed up to take CS177, I thought that Product Management would align a lot more with what I thought  Project Management…

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Follow Dubious Orders or Speak Up

November 29, 2022

Susan recently onboarded at ZanTech, a security technology firm. Susan was tasked with getting a comprehensive report detailing a competitive analysis by contacting various…

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Second Thoughts About a Strategy Shift

November 17, 2022

Augustín, the president of the retailer Emilia, strongly believed in his strategy shift in pricing model. Emilia was a clothing company that had a…

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OKRs and Selecting Them

November 15, 2022

What are your OKRs for this product, if you were going to launch it for realsies? Feel comfortable making something up when you get…

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Online Advertising

November 3, 2022

With the advent of the internet, it’s very obvious that almost all aspects of life have been affected. From entertainment to retail to social…

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READING: User Story Mapping

October 20, 2022

When I first read through this essay concerning story mapping, I was pretty skeptical of the author’s meaning. The author claims, as well as…

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Disruptive Innovation

October 20, 2022
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Protecting the Cheddar

October 19, 2022

With the advent of technology, there are sure to be risks. In Protecting the Cheddar, the CEO deals with an issues where technological advances…

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Three Choices (Blog Post / Speaker Notes)

October 19, 2022

Our product/company is Tandem, an app that reminds people to connect with others, schedules and aligns meetings, and showcases when people are available/online. The…

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