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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: lukemcfall

Product Sense Pushups: Crisis Management — Error States and Recovery

November 12, 2025

Slack Errors in Slack’s platforms are relatively low-risk. Since they charge per organization and not per message, losing a message doesn’t hurt their bottom…

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Product Sense Pushups: Subscription Decisions 

November 6, 2025

Spotify Spotify reports that their individual conversion rate of monthly active users from basic to premium plans is arond 40%. This is incredibly high…

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Product Sense Pushups: Discovery Patterns — Search and Browse

October 30, 2025

Netflix The Netflix search model is similar to that of the Amazon checkout process. I think it’s interesting how when you search for an…

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LinguaLeap Pitch Reflection

October 27, 2025

So far, I have felt very out of my element in this class. While certain aspects, such as user interviews and technical solution brainstorming,…

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Product Sense Pushups: Purchase Intent — E-commerce Checkout

October 22, 2025

Amazon We are all familiar with Amazon’s checkout process. The simplistic process of finding an item of interest, clicking to buy the item, and…

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Product Sense Pushups: Onboarding

October 16, 2025

Social Onboarding Instagram’s onboarding is quick and concise when it comes to data collection. It collects 3 key data points, then immediately shows suggestions…

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Phase 1 WORK: Interviewing + Competitive Analysis + Secondary Research — LinguaLeap

October 9, 2025

Raw Notes Through our market research and interviews, we gained several key insights into the direction of LinguaLeap. While our initial assumptions were based…

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BUSINESS: Can One Business Unit Have Two Revenue Models?

October 6, 2025

While both Isolde and Emanuel are targeting different sides of the same coin, I believe that eventually the coin has to be flipped with…

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Product Management in Practice

September 29, 2025

As Matt LeMay says, the role of a product manager isn’t a discrete definition but a continuous and adapting set of objectives with the…

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