Social Onboarding
Instagram’s onboarding is quick and concise when it comes to data collection. It collects 3 key data points, then immediately shows suggestions for people to follow. Clearly, this is to shorten the time between installation and when you can visually see the vast number of people on the platform. The biggest friction point, in my opinion, is the screen asking to connect your new Instagram account to an existing Facebook account.
Productivity Onboarding
Notion’s onboarding is also quick in terms of tutorials; however, it collects a lot of data to customize the user experience. While the goal of this is to tailor the experience to the specific needs of the user, thus making it a simpler experience for everyone, it captures a lot of information that is unnecessary for independent, new users. This might be too complex and intimidating for new users, and they might opt for a simpler option.
Venmo
Venmo’s onboarding is considerably longer and more complex than both Notion and Instagram. Since it has to collect personal bank information, which is already a long, unfun process, and show you potential connections like Instagram, it has a lot to accomplish within the first launch of the app. Despite this, I believe that Venmo has the least substantial business cost because of the motivation the user has to sign up. I think a user will give Venmo significantly more leniency for onboarding because they know it’s a banking app, so they understand that they have to connect their bank account, and they are using Venmo to pay someone, so they are willing to put in more effort to connect with people in onboarding.
