Soup and Bread (Team 3): Phase 2: Assumption Testing – Part 2: Testing with Prototypes November 11, 2025 Testing Process To test the assumptions our team created last week, we built a website prototype that we had real participants try out. We… Continue Reading
Product Sense Pushups: Subscription Decisions — Paywall and Upgrade Flows – Lour Drick November 7, 2025 Intro In our subscription-based reality, freemium business models prove effective in converting users into recurring paying customers, although each company leverages this model to… Continue Reading
Product Sense Pushups: Discovery Patterns — Search and Browse – Lour Drick October 30, 2025 Introduction Each of the three platforms want to help users find content as easily as possible, but their approach to this varies depending on… Continue Reading
Product Sense Pushups: Purchase Intent — E-commerce Checkout – Lour Drick October 24, 2025 Amazon Amazon’s checkout flow undeniably prioritizes speed and getting you to place your order. By saving your addresses, payment methods, etc. Amazon aims to… Continue Reading
Final Pitch Deck Individual Reflection (Soup and Bread) – Lour Drick October 23, 2025 Working with Soup and Bread over the past few weeks has been an interesting challenge to say the least. With no prior knowledge of… Continue Reading
Product Sense Pushups: Onboarding – Lour Drick Valsote October 17, 2025 Instagram Instagram’s onboarding prioritizes speed and delivering users value through interpersonal connection. After logging in for the first time, Instagram asks the user to… Continue Reading
BUSINESS: Eager Sellers Stony Buyers – Lour Drick Valsote October 14, 2025 John T. Gourville’s HBR article, “Eager Sellers and Stony Buyers,” considers why and how a company’s innovations may fail, as well as how a… Continue Reading
BUSINESS: Can One Business Unit Have Two Revenue Models? – Lour Drick Valsote October 7, 2025 Target Markets and Business Models Isolde Kraft, the head of Siiquent, a DNA-sequencing startup, targeted hospitals and big diagnostic labs and sold them everything… Continue Reading
BUSINESS: Product Management in Practice – Lour Drick Valsote September 30, 2025 Initial Impressions I found this reading to be particularly helpful because prior to this class, I honestly had no idea what product management was…. Continue Reading
