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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: marouabz

Measuring Me Take 2 + Sketches

January 12, 2026

The behavior I chose to track was staying in bed after waking up, without sleeping and without using my phone. This includes lying still,…

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Assumption Testing

November 16, 2023

One of the important assumptions Amara relies on, especially in its plans to collaborate with high-end luxury brands, is that since it has already…

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P1 reflection

November 1, 2023

For me, personally, working on this pitch deck was such an adventure. To start with, the company’s focus is not anything I am familiar…

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CASE STUDY: We Know What You Did

October 26, 2023

The Reply All podcast episode “We Know What You Did” about the advertising revenue model and Ethan’s Zuckerman double-edged innovative idea was an entertaining…

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MINDMAP: Disruptive Innovation

October 20, 2023
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Eager Sellers and Stony Buyers by John T. Gourville

October 13, 2023

Against common misconception, (or at least my personal one) consumers do no automatically overvalue any new / upgrade of a product. While, on the…

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Can One Business Unit Have Two Revenue Models?

October 6, 2023

Understanding this article by (Marco Bertini and Nader Tavassoli) has actually taken from me a decent amount of research to understand what a revenue…

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Product management in practice

October 3, 2023

The first chapter of this book ( Product Management in Practice) by Matt LeMay was very interesting to me in the way it approaches…

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