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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: njs28

Product Sense Pushups: Purchase Intent—E-Commerce Checkout

October 22, 2025

Amazon Amazon focuses on minimizing friction by using saved addresses, short forms, and purchasing with one click. This emphasis on less time for the…

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Product Sense Pushups: Onboarding

October 15, 2025

Instagram Instagram utilizes the user’s social graph at the start of the onboarding process. During the signup period, it takes an information gathering step,…

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Eager Sellers Stony Buyers

October 14, 2025

“Loss aversion” in buyer resistance Consumers view new products through the lens of gains and losses, giving rise to “loss aversion,” where “losses have…

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Can One Business Have Two Revenue Models?

October 7, 2025

Markets and Business/Revenue Models Based on the “Can One Business Unit Have Two Revenue Models” reading, Isolde’s unit Siiquent targets the diagnostic market, including…

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PM in Practice

September 29, 2025

Personal Background Two months before I started my hedge fund internship this summer, the firm hired its first U.S. AI Engineer, embedded within the…

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Would you accept a job at Facebook?

September 25, 2025

Background As a Symbolic Systems major drawn to the intersection of AI, human behavior, and social science, working at Facebook seems like the perfect…

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