Author: petrrlee

Personalization aligns algorithmic goals with revenue mechanics, and each platform’s strategy reveals what they’re actually selling. Spotify: Retention Through Discovery Balance Discover Weekly and…

Jeannie’s making a mistake I’ve seen in every case study this quarter: getting seduced by tech demos instead of solving actual business problems. PulsePoint’s…

If I were Susan, my first instinct would be to rationalize that it’s just marketing language, everyone exaggerates, and I need this job. That’s…

Error handling is revenue protection – each platform’s recovery flow reflects assumptions about which failures cost most. Slack: Retention Over Perfection When Slack’s message…

The three freemium models illustrate differing assumptions about the critical point at which user friction shifts from promoting conversion to inhibiting growth. Spotify: Friction…

How We Selected These Assumptions Our team reviewed the assumption map we created during David Bland’s lecture and focused on the top-right quadrant: assumptions…

Netflix, YouTube, and Airbnb are each engineered around different business imperatives. Netflix: The Curation Trap Netflix buries search, with their homepage being 80% algorithmic…

Leading GTM for FarmLink taught me that pitch feedback forces immediate iteration. I focused on competitive positioning, confident our three-tier model solved pricing and…

Nobody clicked the feature we spent three months building. Our tourist app had an info button for venue stories, map overlays, and saving/sharing tools….