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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: rduffy

Product Sense Pushups: Purchase Intent

October 22, 2025

Amazon has a very standard checkout process that optimizes for speed. From the one-click checkout to saved payments and delivery addresses, everything about Amazon’s…

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Product Sense Pushups: Onboarding

October 19, 2025

When I joined Instagram, I was scrolling within minutes. The app barely asked for information to create account; all you need is a unique…

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Eager Sellers Stony Buyers

October 16, 2025

Every product manager dreams of launching something revolutionary, something that solves a problem so elegantly that users cannot imagine life without it. Yet innovation…

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User Story Mapping

October 16, 2025

Jeff Paton’s approach to story mapping complements design processes I’ve used before by focusing on shared understanding instead of documentation. In many design projects,…

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Can One Business Unit Have Two Revenue Models?

October 16, 2025

In “Can One Business Unit Have Two Revenue Models?” Peter Noll faces a dilemma: whether structure or flexibility should guide a company’s revenue model….

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Product Management in Practice

October 14, 2025

This reading gave me a new perspective on what it really means to be a product manager. I used to think of PMs as…

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Ethical Jobs – Would I Work At Meta?

October 14, 2025

Yes, I would work at Meta. Unfortunately (or maybe predictably), the cushiness of a job at Meta outweighs my moral unease. It’s the same…

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