Author: rduffy

Spotify uses personalization to increase listening time. The entire experience feels tailored, especially with features like Discover Weekly and Daily Mixes. When the app…

After reading “Should We Deploy a Gen AI Salesbot?”, my first reaction was that PulsePoint is not choosing a chatbot. It is choosing its…

When Slack fails to send a message (I forced it by toggling airplane mode), it shows a red “message not sent” label with a…

When I think about Susan’s situation, I see two kinds of risk: what happens if you speak up, and what happens if you don’t….

Copyright Assumption Testing Assigned to: Tuvana, Arda We believed that: Enterprise users would prefer a tool that helps them quickly check if AI-generated images…

Spotify converts by reminding free users of pain points that happen often: ads, limited skips, and no downloads. The upgrade path is simple and…

Netflix, YouTube, and Airbnb steer discovery in three different ways that match their business goals. Netflix pushes recommendations first. The home screen auto plays…

Amazon has a very standard checkout process that optimizes for speed. From the one-click checkout to saved payments and delivery addresses, everything about Amazon’s…

When I joined Instagram, I was scrolling within minutes. The app barely asked for information to create account; all you need is a unique…