Author: Jennifer Quach

Should we deploy a GenAI salesbot? Considerations for the decision Jeannie persistently pushes the need to be “transformative” to warrant her stance on deploying…

How do different platforms use personalization in their business strategy?  Spotify (Personalization for maximizing listening time) Spotify’s signature personalization features not only contribute to…

Follow Dubious Orders or Speak Up?  Speaking up vs. Cooperating Susan’s experiences had several layers of additional tension added to the dubious tasks that…

Cross-platform comparisons of error handling and recovery flows Slack (workplace retention) Errors in Slack can be bucketed into authentication errors (ie. SSO failures), sync/messaging…

Cross-company comparison of freemium conversion strategies Spotify (premium conversion) Spotify makes its free-to-paid path clear by keeping friction to the listening experience – ads,…

How different platforms help users discover content Netflix (Recommendation-heavy discovery)  Netflix provides users with a personalized viewing experience through its infamous recommendation algorithm, analyzing…

Checkout flow designs per company Amazon (Speed-optimized checkout) Amazon’s checkout experience captures the speed of which the company prides itself on for its customers…

Product Onboarding Comparisons across Verticals We compared onboarding for three apps across various verticals: social (Instagram), productivity (Notion), finance (Venmo), identifying what information each…