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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: Yosief Abraham

BUSINESS: Eager Sellers Stony Buyers

December 11, 2025

Loss aversion is an interesting concept for me, especially as a consumer who constantly evaluates what to buy, upgrade, or ignore…but usually ignore. While…

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CASE STUDY: Follow Dubious Orders or Speak Up (Internship Ethics)

December 3, 2025

It’s difficult to navigate the situation where an authoritative figure knowingly passes on ethically questionable tasks. The HBR case outlines that if Susan pushes…

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Product Sense Pushups: Personalization Strategies — Customization vs. Automation

December 3, 2025

Spotify wants you to listen to music for as long as possible. And so what they do is they create playlists based on your…

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Product Sense Pushups: Crisis Management — Error States and Recovery

December 3, 2025

Slack It’s one of the two major players for communication platforms in the corporate world. They need to offer real time communication with minimal…

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Product Sense Pushups: Subscription Decisions — Paywall and Upgrade Flows

December 3, 2025

Spotify maximizes their lifetime value by having their free users become dependent on Spotify. Usually engaged via some free premium trial, users begin crafting…

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Product Sense Pushups: Purchase Intent — E-commerce Checkout

December 3, 2025

With Amazon’s check out process, the shoppers’ information regarding payment, address, etc. are saved based on previous orders. Shoppers can view this summarized information…

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BUSINESS: Should We Deploy a Gen AI Salesbot?

November 19, 2025

I don’t think PulsePoint should immediately deploy a fully customer facing generative AI salesbot yet. I think the smarter move is to integrate AI…

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BUSINESS: Can One Business Unit Have Two Revenue Models?

October 7, 2025

Isolde vs Emanuel Isolde target Hospitals and diagnostic slabs focused on gene-based diagnosis, and their business models are to sell products at or near…

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BUSINESS: Product Management in Practice

September 30, 2025

Analysis on PM: Before reading Product Management in Practice, I always thought of a product manager as the glue and catalyst holding together large…

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