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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: Shirley Zhang

Week 5 PSP: Three North Star Metrics

October 22, 2026

Airbnb’s nights booked referred to counting the number of nights booked and was paid for. This was the estimate for how many transactions the…

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Product Sense Pushup 4: Three Value Propositions

October 10, 2026

While being similarly AI meeting notetakers, the three apps try to distinguish themselves in a saturated market. Granola’s homepage is the clearest of the…

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Week 3 PSP: Take Apart a Pitch Deck

October 5, 2026

I looked at BuzzFeed’s pitch deck from 2008, when they were just starting out and positioning themselves as a Series A startup with five…

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Week 2 Milestone: Round 2 Interviews + Patterns (Team 11)

October 4, 2026

Shirley Zhang, Chenxi (Rita) Xiang, Alexis Tuchinda Team Norms We all agree to: Show up to planned meetings on time or say in advance…

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Product Sense Pushup 2: Three Ways Into a Market

October 2, 2026

Looking briefly at these companies’ histories, each approached PMs’ needs differently. Jira launched in 2002 after Atlassian’s founders became frustrated with existing bug trackers….

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Product Sense Pushup 1: Three Ways to Organize a Company

September 29, 2026

In reading about the different organizational structures of the three companies, what stood out to me about Spotify, Airbnb, and Zappos is not only…

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Recent Comments

  • Week 3 Milestone: Three Problems – A Higher Common Sense on Week 2 Milestone: Round 2 interviews + patterns
  • Ashley Mujica-Pinto on Product Sense Pushup 2: Three Ways Into a Market
  • Ashley Mujica-Pinto on Product Sense Pushup 2: Three Ways Into a Market
  • Ashley Mujica-Pinto on Week 1 PSP: Three Ways to Organize a Company
  • Zoe Brickley on Product Sense Pushup 1: Three Ways to Organize a Company

Categories

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  • CS177 Human Centered Product Management
  • CS247B Design for Behavior Change
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