Week 6 PSP: Test Cards for Products That Flopped

Quibi

  • We believe people will pay a monthly subscription to watch short videos, when short video is free elsewhere.
  • To verify, we will run ads to a landing page with a trailer and a “Subscribe for $4.99/month” button.
  • And measure the share of visitors who click subscribe.
  • We are right if at least 5% of 1,000 visitors click.

Humane AI Pin

  • We believe the Pin can reliably get a user through a full day of everyday tasks.
  • To verify, we will give 15 testers a prototype for a day and log every request.
  • And measure the share of requests answered correctly, average response time, and battery life.
  • We are right if at least 90% of requests are answered correctly, responses average under three seconds, and the battery lasts 12 hours.

Juicero

  • We believe people will feel the press makes better juice than squeezing the pack by hand or using a regular juicer.
  • To verify, we will run a blind taste test where 20 people try juice from the press, a hand-squeezed pack, and a $100 juicer.
  • And measure which juice each person picks as best.
  • We are right if at least 70% pick the press.
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