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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: zhixinwu

SoundSpot

October 23, 2025

Final Pitch Presentation Individual Reflections: Cecilia’s Reflection Ana’s Reflection Katherine’s Reflection Emma’s Reflection Adi’s Reflection Elise’s Reflection  

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Product Sense Pushups: Purchase Intent

October 23, 2025

Amazon → “speed first” → conversion rate.This page is flat and linear because speed reduces drop-off, meaning more visitors finish paying. You see address…

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Product Sense Pushups: Onboarding

October 16, 2025

When I signed up for Instagram, the whole process felt super easy and almost effortless. I entered my email, picked a username, and within…

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BUSINESS: Eager Sellers Stony Buyers

October 14, 2025

The concept of loss aversion was interesting, and honestly, it explains a lot about why people are so hesitant to try new things. Basically,…

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Protected: READING: User Story Mapping

October 8, 2025

There is no excerpt because this is a protected post.

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BUSINESS: Can One Business Unit Have Two Revenue Models?

October 4, 2025

Strategic Insights from Siiquent and Teomik This week’s case explored the challenge Peter Noll faced after the merger of Siiquent and Teomik. The two…

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BUSINESS: Product Management in Practice

September 27, 2025

I used to think of a product manager as basically the person who connects teams and makes sure everything in the product cycle runs…

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READING: Ethical Jobs

September 24, 2025

Deciding on a Role at Facebook If I were offered a role at Facebook, I would not be able to answer with a simple…

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SKETCHNOTE: What do Prototypes Prototype?

February 8, 2023

What do Prototypes Prototype?

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