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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Author: zhixinwu

Phase 2 Milestone: Go-to-Market (GTM) Strategy – Soundspot

November 23, 2025

Distribution Channels How will you get your product to customers? (Online, retail, B2B, app stores, etc.) Why this channel over alternatives? Primary Distribution Channel…

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BUSINESS: Should We Deploy a Gen AI Salesbot?

November 20, 2025

Deciding whether to deploy an AI chatbot now or wait isn’t an easy choice, especially when you’re watching the tech world race ahead. From…

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Product Sense Pushups: Personalization Strategies — Customization vs. Automation

November 18, 2025

 feels almost eerie in how well it reads me. My Discover Weekly has introduced me to more new artists than any friend ever has….

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CASE STUDY: Follow Dubious Orders or Speak Up (Internship Ethics) – Lour Drick

November 14, 2025

After reading this case study about Susan Kim navigating an ethical dilemma at her internship, it’s clear how complicated these decisions can be for…

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Product Sense Pushups: Crisis Management — Error States and Recovery

November 13, 2025

Slack From what I’ve observed, Slack’s success depends heavily on keeping workspaces stable and collaboration seamless. When messages fail to deliver, outages occur, or…

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Product Sense Pushups: Subscription Decisions — Paywall and Upgrade Flows

November 7, 2025

From my experience diving into freemium models like Spotify, Figma, and the NYTimes, I noticed a few things: With Spotify, the annoying ad breaks…

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Assumptions Testing

November 2, 2025

We chose these assumptions as the riskiest because they address the core pillars of our platform’s success: engagement, immersion, and access. They were the…

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Product Sense Pushups: Discovery Patterns — Search and Browse

October 30, 2025

Netflix: Personalized but PassiveOn Netflix, I often catch myself saying, “I’ll just see what’s recommended.” The platform’s confidence in knowing me feels flattering—but also…

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SoundSpot Reflection — Cecilia

October 23, 2025

SoundSpot was a very interesting company to work with. I came in with almost no background in music tech or fan communities, so it…

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