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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Category: Assignment

Phase 2 Milestone: Go-to Market (GTM) Strategy

December 8, 2025

SnapEdit (Team 13) Go-to Market (GTM) Strategy SnapEdit aims to make high‑quality design accessible to people who have to make marketing and social‑media graphics…

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BUSINESS: Should We Deploy a Gen AI Salesbot?

December 5, 2025

Should we deploy a GenAI salesbot? Considerations for the decision Jeannie persistently pushes the need to be “transformative” to warrant her stance on deploying…

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Protected: Just Deploy the Bot

December 5, 2025

There is no excerpt because this is a protected post.

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BUSINESS: Should We Deploy a Gen AI Salesbot?

December 5, 2025

After a conference in Austin, CEO Jeannie Weiss returned buzzing about generative AI. PulsePoint has impressive revenue growth, but its profitability lags peers. She saw…

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ETHICS: Give Your Colleague the Rating He Deserves—or the One He Wants?

December 5, 2025

Reflecting on Nisha’s dilemma really drove home how a well‑planned project can slide off course when someone doesn’t follow through. At first, everything looked…

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Product Sense Pushups: Personalization Strategies — Customization vs. Automation

December 5, 2025

How do different platforms use personalization in their business strategy?  Spotify (Personalization for maximizing listening time) Spotify’s signature personalization features not only contribute to…

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CASE STUDY: Follow Dubious Orders or Speak Up (Internship Ethics)

December 5, 2025

In the HBR case study, a cybersecurity intern is asked to pretend to be a student so she can gather intelligence from a competitor….

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Product Sense Pushups: Personalization Strategies — Customization vs. Automation

December 5, 2025

Personalization Strategies — Spotify, LinkedIn and TikTok Spotify’s growth isn’t just about having a massive music catalog – it’s driven by how well the…

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Product Sense Pushups: Crisis Management — Error States and Recovery

December 5, 2025

Crisis Management — Slack, Uber and Banking Apps Small errors can derail a user’s experience, so well-designed recovery flows are essential. Slack is known…

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Product Sense Pushups: Subscription Decisions — Paywall and Upgrade Flows

December 5, 2025

Subscription Decisions — Spotify, Figma and The New York Times Spotify’s free tier gives users access to a lot, but it comes with noticeable friction. Mobile listeners…

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