Category: Assignment

Should They Wait? PulsePoint should not wait, but it also should not rush into the process blindly and launch a chatbot immediately. Rather, they…

When I think about what I’m risking by speaking up to Mr. Moon—or by going along with an ethically questionable request—the stakes feel impossibly…

Jeannie Weiss doesn’t need to choose between deploying AI now or waiting indefinitely. PulsePoint should adopt a human-in-the-loop approach that captures AI’s benefits while…

Jeannie shouldn’t fully green-light a standalone gen AI sales and customer service chatbot right now, but she should move ahead with a human-in-the-loop, augmentation-first…

Spotify: Your Wrap and “Made for You” Section Spotify has many ways to get users engaged, but most of the time, this involves getting…

After reading the HBR case study, I can see how big the excitement is around AI  and how PulsePoint’s executives are eager to shift…

Cutting Edge  Deploying the AI chatbot immediately could revolutionize the company and put them on the offensive as desired. In the best case scenario,…

No Gen-AI Salesbot  If I were Jeannie, I would not launch a fully customer-facing gen-AI salesbot right now. The case makes it clear that…

As the case shows, rolling out an AI sales agent comes with a few concerns: hallucinations, lack of model control, data-privacy fears from enterprise…