Second Thoughts About a Strategy Shift (on Pricing) November 17, 2022 Augustín, the president of the retailer Emilia, was a strong believer in a large strategy shift in the pricing model. He intended for the… Continue Reading
Second Thoughts About a Strategy Shift (on Pricing) November 17, 2022 Agustín may have been a Spanish, retail icon but past successes do not always ensure present successes. What I mean is just because he… Continue Reading
Second Thoughts About a Strategy Shift November 17, 2022 What did Augustín NOT do beforehand to validate his idea? Augustín neglected to test his assumptions, and more generally, connect with Emilia’s customers. In order… Continue Reading
Protected: Second Thoughts about Strategy Shift November 17, 2022 There is no excerpt because this is a protected post. Continue Reading
Second Thoughts About a Strategy Shift (on Pricing) November 17, 2022 Testing is very important as it is a cheap and fast way to test assumptions. Augustín’s “revolution” had been quite expensive (and it was… Continue Reading
Speaking Up November 17, 2022 For Susan, speaking up to her manager may mean losing her internship. Her manager could get upset by her confrontation and feel that she… Continue Reading
READING: Second Thoughts About a Strategy Shift (on Pricing) November 17, 2022 Augustín unfortunately did not do any research about his new experiment nor did he do any testing to see how customers would respond to… Continue Reading
READING: Second Thoughts About a Strategy Shift (on Pricing) November 16, 2022 Augustín, the president of the retailer Emilia, strongly believed in his strategy shift in pricing model. However, what did he NOT do beforehand to… Continue Reading
Second Thoughts About a Strategy Shift (on Pricing) November 16, 2022 Augustín strongly believed in his strategy shift in pricing model, but failed to observe his customers, and instead imposed a rigid idea of his… Continue Reading
