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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Category: CS177 Human Centered Product Management

Case Study: Can One Business Unit Have Two Revenue Models?

October 10, 2022

The big question of this case study: “Can one business unit have two revenue models?” Marco Bertini and Nader Tavassoli write in the Harvard…

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Can One Business Unit Have Two Revenue Models?

October 10, 2022

Isolde represents a Siiqent, a company selling consumable products (such as biological and chemical compounds, test kits) to be used in common hospital and…

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10/10 Market Size + 2 Interviews

October 10, 2022

SOM, SAM, and TAM Market Sizes: In order to narrow down our initial product and market size, we pose the following question: How might…

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Market Size and Attitude

October 10, 2022

Market Overview: A lot of college students recruiting for internships and jobs lack the motivation to prepare for technical exams, interviews, and casing. Our…

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Market size and attitude

October 10, 2022

Market Research Based on the scope of our product, we believe the Total Addressable Market (TAM) can be estimated based on the percentage of…

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Market + Interview Insights

October 10, 2022

Based on the scope of our product, we believe the Total Addressable Market (TAM) can be estimated based on the percentage of the world…

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Changing the Revenue Models. You better have your team aligned.

October 10, 2022

Scherr Pharmaceuticals is the holding company of Siiquent and Teomik – yet, the combined entity had no overarching revenue model. As Isolde pragmatically explained,…

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Market size and attitude

October 10, 2022

In this write up I will present two ideas our group narrowed down to.  Idea 1: Pooling Trips and Hitching Rides Summary: At places…

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Market size and attitude

October 10, 2022

For our project, our group is exploring a platform for fostering productivity through shared accountability. We are specifically targeting individuals aspiring to break into…

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