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A Higher Common Sense

A Higher Common Sense

A place for Writings about Evidence-Based Design

  • CS 177 Human Centered Product Management
    • CS177 Human Centered Product Management Syllabus
      • Lecture 5B- Agile and Storymapping
    • Lecture 1A | Introduction to Human-Centered Product Management
      • What do you want from CS177
      • 1A Welcome to CS 177: Human-Centered Product Management 1
    • Lecture 1B | Human-Centered Product Management
      • 1B Strategy for Human-Centered Product Management
    • Lecture 2A | Human-Centered Product Management
    • Lecture 2B | Human-Centered Product Management
    • Lecture 3A – Markets & Tech Stack
    • Lecture 3B — Guest and Value Proposition
    • Lecture 4B – Participatory Roadmaps & Case Study
    • Lecture 5a– Agile, User Stories and User Story Mapping
  • CS247B Design for Behavior Change
    • 1A Introducing Design for Behavior Change
    • 1B Norms, Models, Brainstorm, Screeners
    • 2A Norms and Study Guide
    • 2B Ethics, Persuasion and B=MAT
    • 3A Secondary Research and Theories of Behavior Change
    • 3B Switch, Fraud,
  • Product Management Library
  • The How and Why of Sketchnotes
    • Glossary for Design Techniques

Category: CS177 Human Centered Product Management

Can One Business Unit Have Two Revenue Models?

October 10, 2022

This situation is a sticky one for sure. Siiquent, headed by Isolde, found its market niche among hospitals and labs by selling it consumables…

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Market size and attitude

October 10, 2022

Topic: Scheduling in an academic setting  Interviews The 2 interviews I covered – 22 year old hispanic undergrad female and 22 year old asian…

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Can One Business Unit Have Two Revenue Models?

October 10, 2022

Isolde, head of Siiquent, targets the market of consumable goods (biological and chemical compounds, test kits, etc.) associated with gene-based diagnosis machines. As a…

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Market size and attitude

October 10, 2022

Our group narrowed down to 2 ideas and so this writeup contains our work and interviews for both ideas. We are planning to narrow…

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Can One Business Unit Have Two Revenue Models?

October 10, 2022

Isolde was the head of Siiquent, who targeted hospitals and labs as customers and sought sustainable profit from selling biological and chemical compounds, test…

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Group Scheduling – Market Size and Attitude

October 10, 2022

Personal Interviews During the two interviews I tried to capture the entire scheduling experience of a person. I asked questions ranging from scheduling for…

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Market + Attitude: Group Scheduling Solution

October 10, 2022

TAM/SAM/SOM The interviews revealed that the process for scheduling private events is smooth and rather enjoyable. Scheduling a meeting with people within the same…

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Can One Business have Two Revenue Models?

October 10, 2022

Isolde targets hospitals for gene-based diagnoses, while Emanuel targets research institutions for gene research. Because Siiquent makes money on the “stuff” while Teomilk makes…

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Case Study: Can one business unit have two revenue models?

October 10, 2022

Isolde is the head of Siiquent, making money on the consumable supplements to equipment in hospitals and diagnostic labs for gene-based diagnosis. Siiquent sells…

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